Dr. Isabelle Aimé
Head of the Marketing & Communication Department
The Department of Marketing and Communication has 20 permanent faculties both in Paris and in Nice, many with prior professional experience in companies and/or consulting.
It also hosts a significant number of adjunct professors and affiliate research fellows as well as visiting scholars and professionals coming from all over the world. The quality of our faculty relies particularly on its internationalization, diversity of expertise and implication.
Following the mission of IPAG Business School, our faculty members are committed to disseminate and produce high-level and innovative contributions mainly around two main themes:
Research papers of the department members have been published in internationally reputed journals such as Journal of Retailing, Journal of the academy of marketing science, Journal of Business Research International Journal of Bank Marketing, European Journal of Marketing, Journal of Business Ethics, Journal of Strategic Marketing, Journal of Historical Research in Marketing, , British Journal of Psychology, Management International, Decisions Marketing, Management et Avenir, Gérer et Comprendre, European Business Review, Business Strategy and the Environment.
The department members offer a very wide range of courses in Marketing, Sales and Communication, for various programs and specializations:
Along with bimonthly meetings and seminars to foster a strong research dynamic, the department is also involved in the organization of the IRMBAM symposium, hold each year in the Nice Campus.