» MARKETING & COMMUNICATION

Overview

Dr. Isabelle Aimé

Head of the Marketing & Communication Department

 

The Department of Marketing and Communication has 20 permanent faculties both in Paris and in Nice, many with prior professional experience in companies and/or consulting.

It also hosts a significant number of adjunct professors and affiliate research fellows as well as visiting scholars and professionals coming from all over the world. The quality of our faculty relies particularly on its internationalization, diversity of expertise and implication.

Following the mission of IPAG Business School, our faculty members are committed to disseminate and produce high-level and innovative contributions mainly around two main themes:

  • Brand strategies: give the best insights to companies in order to meet the many challenges they face, such as the development of digital (brand-consumer interactions social media, digital communication of brands, etc.) or the challenge of sustainable development (credibility of brand commitment in a CSR approach, labeling practice, etc.),
  • Consumer behavior: several of the team’s work examines decision-making processes and consumer behavior and includes issues related to the use of new technologies and the influence of the cultural dimension. These different works shed light on the optimal decisions to make for companies and policymakers.

Research papers of the department members have been published in internationally reputed journals such as Journal of Retailing, Journal of the academy of marketing science, Journal of Business Research International Journal of Bank Marketing, European Journal of Marketing, Journal of Business Ethics, Journal of Strategic Marketing, Journal of Historical Research in Marketing, , British Journal of Psychology, Management International, Decisions Marketing, Management et Avenir, Gérer et Comprendre, European Business Review, Business Strategy and the Environment. 

Faculty

Mohamed Akli Achabou

Professor of Strategy, CSR and Business Marketing Ethics

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Isabelle Aimé

Full Professor of Marketing

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Claude Alavoine

Professor of Negotiation and International Management

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Sandra Arrivé

Assistant Professor of Marketing and Digital Communication Strategy

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Laurence Caseneuve

Lecturer in Product Management

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Caroline Delio Chabert

Lecturer in Marketing and Innovation

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Clément Dubreuil

Lecturer of Marketing

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Armelle Vorilhon Dujardin

Lecturer in Marketing and Communication

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Lydie Genin

Lecturer in Communication

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Tiphaine Gorlier

Assistant Professor of Marketing

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Stefania Masè

Assistant Professor of Marketing and Communication

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Jeanette McDonald

Assistant Professor of Marketing

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Alisa Minina

Assistant Professor of Marketing

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John Navarro

Lecturer of Marketing

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Ilaria Dalla Pozza

Professor of Marketing

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Nadia Azzopardi Sikine

Lecturer in Communication

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Jamie Smith

Full Professor of Strategic Marketing & Business Intelligence

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Alexander Del Valle

Assistant Professor of Geopolitics and International Relations

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Jessica Verheyde

Lecturer of Marketing and Communication

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Charlotte Wang

Assistant Professor of Organizational Communication

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Academic Programs

The department members offer a very wide range of courses in Marketing, Sales and Communication, for various programs and specializations:

  • « Grande Ecole » Program with five Master specializations: Marketing BtoC, Digital Marketing & Communication, Digital Marketing & Data, Sales Strategy and Business Development, International Business Development
  • Sc Double Degree in International Marketing with Napier University (Edimbourg)
  • Sc Double Degree in Marketing with Newcastle University (Australia)
  • Sc in Fashion Management
  • Sc in New Information Technologies and Communication
  • Sc in Luxury and innovation
  • MBA
  • DBA
  • Executive Education

Conferences & seminars

Along with bimonthly meetings and seminars to foster a strong research dynamic, the department is also involved in the organization of the IRMBAM symposium, hold each year in the Nice Campus.

Conferences:

Seminars:

  • See events for more details