» Imen Safraou
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Imen Safraou

Full Professor of Marketing

Education

2019: Professor Qualification, National Council of Universities, France

2009: Associate Professor Qualification, National Council of Universities, France

2009: PhD. in Management Science, Paris Dauphine University, France

2002 : DEA in Management Science, Institut Supérieur de Gestion, Tunis

2000 : Master of Management Science, Institut Supérieur de Gestion, Tunis

Research Areas

Consumer Behavior, Senior Marketing, Aging and Behavior, Entrepreneurship, Advertising communication

Teaching Areas

Fundamental Marketing, Operational Marketing, Market Study, Management Marketing, Strategic and Operational Marketing, Business Game

Contact

Email: i.safraou@ipag.fr

Phone: +33 1 5363 3600

Campus: Paris


Imen Safraou is Professor of Marketing and Head of Marketing & Communication Department at IPAG Business School (France). She holds a PhD in Marketing from Paris Dauphine University (France). Her researches mainly focus on seniors, consumer behavior and communication.


Maalaoui. A, Tornikoski. E, Partouche. J, Safraou I, (2020), « Why some seniors develop entrepreneurial intentions : exploring the psychological effects of posterity », Journal of Small Business Management, Vol.58, Issue 3, p. 447-473.

Germon. R, Leloarne. S, Razgallah. M, Safraou. I, Maalaoui. A, (2019), « The role of sexual orientation in entrepreneurial intention: the case of Parisian LGB people », Journal of Organizational Change Management,  Vol.33, Issue 3, p. 527-544.

Festa. G, Safraou. I, Cuomo. M. T., Solima. L, (2018), « Big data for big pharma – harmonizing business process management to enhance ambidexterity », Business Process Management Journal, Vol. 24, Issue 5, p.1110-1123

Errajaa. K, Partouche. J, Safraou. I, (2015), « Les modalités et conséquences du processus de collaboration entre consommateur-senior et entreprise et le rôle d’internet dans ce processus : étude exploratoire », la Revue des Sciences de Gestion, n°272, p.23-30.

Maalaoui. A, Castellano. S, Safraou. I, Reymond. E, (2014), « Linking Intuition and entrepreneurial Intention: A comparative Study among French and U.S Student entrepreneurs. », Int. J. Of Entrepreneurship and Innovation Management (IJEIM), Vol. 18, n°1, p. 23-44.

Maalaoui. A, Safraou. I, (2014), « Les seniors entrepreneurs : Profils et motivations ? Le cas de l’Executive Business Accelerator », Entreprendre&Innover, n°20, p. 50-61.

Maalaoui. A, Castellano. S, Safraou. I, Bourguiba. M, (2013), « An exploratory study of seniorpreneurs: a new model of entrepreneurial intentions in the French context», International Journal of entrepreneurship and small business, n°20, p.148-164.

Maalaoui. A, Castellano. S, Safraou. I, Ivanova. O, Schiavone. F, (2013), « Back to the future: Adoption and diffusion of innovative processes in retro-industries », European Journal of Innovation Management, Vol. 16, n°4, p.385-404.

Maalaoui. A, Fayolle. A, Castellano. S, Rossi. M, Safraou. I, (2012), « l’Entrepreneuriat des seniors », Revue Française de Gestion, n°227, p.69-80.

Safraou. I, Castellano. S, Maalaoui. A, Menvielle. L, (2012), « Singularité du processus entrepreneurial chez les seniors », la Revue des Sciences de Gestion, n°255, p.59-66.

Dutot. V, Safraou. I, (2012), « Transfert intergénérationnel des connaissances et technologies de l’information (ti) : Vers un modèle intégrateur des dynamiques junior-senior », la Revue des Sciences de Gestion, n°253, p.89-97.


2013-2020: Head of Marketing Department, PSB Paris School of Business, France

2009-2020: Associate Professor, PSB Paris School of Business, France

2007-2009: ATER, ESA, University of Lille 2, France

2003-2009: Member of Research Laboratory DRM-DMSP, University Paris Dauphine, France