Laurence Caseneuve
Lecturer in Product Management
Education
1987: Diploma of Management in Fashion and Luxury. IFM – INSTITUT FRANÇAIS DE LA MODE, Paris
1987: Parsons School of Design, New York
1986: Master’s degree in Finance, ESLSCA, Paris
Research Areas
Luxury Brand Marketing, Marketing Strategy, Operational Marketing, Retail Marketing
Teaching Areas
Luxury Brand Marketing, International Luxury Markets, Marketing Strategy, Operational Marketing, Customer Relationship Management, Market Studies
Contact
Email: laurence.caseneuve@ipag.fr
Phone: +33 4 93133900
Campus: Nice
Laurence CASENEUVE has 18 years professional experience mostly in Parisian department store management. She has worked in roles as both a Product Manager and a Department Manager in leading luxury goods companies such as Le Bon Marché and La Samaritaine. She shares her expertise with young generations by teaching her legitimate scopes of practice.
1991 – 2004: Head of Department – LVMH Group – Le Bon Marché – La Samaritaine
Buying Manager – Product Manager, Paris
1988 – 2001: Department Manager. B.H.V
1987 – 1988: Product Manager – Phillipe Diffusion – Montreuil