» Léa Kiwan

Léa Kiwan

Professor of Marketing


2017: Ph.D. in  Management and Business Administration of Information system and disruptive technologies University of Nice Sophia Antipolis, University Côte D’azur, E.D. DESPEG

2012: Master of Business Administration,  Ecole Supérieure de Gestion (ESG), France

2011: MSc-International Marketing and Business Development, SKEMA Business School, France

2009: Bachelor Business Administration, Concentration Marketing, Notre Dame University – Beirut, Lebanon

Research Areas

Disruptive Technologies, Marketing, New technologies adoption, Medical innovation, Communication and social media

Teaching Areas

Marketing (Operational, Strategic, International, Digital), ERP and CRM, Buying and Selling Management, Commercial research and studies, Risk management, Consumer behavior


Email: lea.kiwan@ipag.fr

Phone: +33 1 5363 3600

Campus: Paris

Léa Kiwan is a Assistant Professor of Marketing at IPAG Business School. She holds a PhD in new innovative and disruptive technologies from Nice University (known Université Côte d’Azur now) and two masters (Msc and MBA) in Marketing (from Skema and ESG).  She combines research and consultancy experiences in various sectors such as medical and aviation sectors. Prior to Joining IPAG she was a lecturer and an assistant professor in Skema Business School and Nice University (IUT & Polytech). Léa develops research in innovative marketing, new disruptive technologies. In addition to her teaching experience she holds consultancy experience in several multinational companies such as Janssen, Pharmaceutical company of Johnson & Johnson and Amadeus.

Léa Kiwan, , Nathalie Lazaric, (2019), Learning a New Ecology of Space and Looking for New Routines:
Experimenting Robotics in a Surgical Team, in Martha S. Feldman, Luciana D’Aderio, Katharina Dittrich, Paula Jarzabkowski (ed.) Routine Dynamics in Action: Replication and Transformation (Research in the Sociology of Organizations, Volume 61) Emerald Publishing Limited, pp.173 – 189

Learning a new ecology of space and looking for new performative routines : coordinating and experimenting robotic surgery inside a team, article presented à EGOS ( collaboration with N. Lazaric)

The effects of Augmented Reality on expertise: case of medical surgeries , working paper (Collaboration with

Since 2020: IPAG Business School- Nice, France

2018-2020 : Skema Business School – Sophia Antipolis, France

2017-2018 : Assistant Professor, A.T.E.R, Institut Universitaire de Technologie de Nice (IUT) – Nice, France
2016-2017 : Lecturer, vacataire, Institut Universitaire de Technologie de Nice (IUT) – Nice, France

2015-2016 : Assistant Professor, A.T.E.R, Institut Universitaire de Technologie de Nice (IUT) – Nice, France

2015 : Lecturer, Institut Universitaire de Technologie de Nice (IUT) – Nice, France

2013-2015 : Lecturer, Polytech, Université de Nice Sophia Antipolis – Sophia Antipolis, France