Mélanie Florence Boninsegni
Lecturer in Marketing
Education
Since 2014: Ph.D. candidate in Marketing, University of Fribourg, Switzerland (Exp. Graduation December 2020)
2017: Diploma in Higher Education & Technology, University of Fribourg, Switzerland
2014: Master of Science in Management, University of Geneva, Switzerland
Research Areas
Service Marketing, Relationship Management, Artificial Intelligence, Empirical Methods
Teaching Areas
Innovation and Digital Marketing, Mix Marketing and Communication
Contact
Email: m.boninsegni@ipag.fr
Phone: +33 1 5363 3600
Campus: Paris
Melanie F. Boninsegni is a Lecturer of Marketing at IPAG Business School, where she is in charge of developing research and teaching activities for marketing. Her research focuses on service marketing, relationship management, artificial intelligence, and empirical methods. Prior to joining IPAG, she was a Research and Teaching Assistant for the Chair of Marketing at the University of Fribourg, Switzerland. She earned a Master degree of Science in Management from the University of Geneva, and she is currently in her last year of Ph.D.
Boninsegni, M. F., Furrer, O., Mattila, A. S. (2020), “Dimensionality of Frontline Employee Friendliness in Service Encounters”, Journal of Service Management, (RANG 3 CRNS), forthcoming.
Since 2020: Marketing Research Interim, AGILIS, Fribourg, Switzerland
Since 2016: Reviewer, EMAC Annual Conferences
Since 2014: Research & Teaching Assistant, University of Fribourg, Switzerland
2019: Visiting Scholar, Pennsylvania State University, State College, US