» Vincent Dutot

Vincent Dutot

Professor of Information Systems


2011: Ph.D. Information Systems, Laval University, Canada

2005: MBA Information Systems, Laval University, Canada

2003: Master of Science in Management, Business Administration, Management, Telecom Management, France

Research Areas

Small Business Development, Digital Marketing, Digital Strategy, E-reputation, Social Media Adoption, Digital Transformation and Impact on Performace

Teaching Areas

Digital Marketing, Business Model, E-business Strategy


Email: v.dutot@ipag.fr

Phone: +33 1 5363 3600

Mobile : +33(0)6 1887 1922

Campus: Paris

Vincent Dutot is an Assistant Professor at IPAG Business School, Paris, France. He holds a Ph.D. from Laval University (Canada). His areas of research are in social media, e-reputation, IT strategy, and strategic fit, mainly for SMEs. He published in journal such as International Journal of Information Management, The Journal of Technology Transfer, Corporate Reputation Review, International Journal of Entrepreneurship and Innovation Management or European Journal of Innovation Management and wrote a book on e-reputation. He serves at the reviewer for ICIS, HICSS and many IS Journals. He also works as an IT consultant for SME, government and in private sector.

DUTOT, V., LICHY, J. (accepted). The role of social media in accelerating the process of acculturation to the global consumer culture: An empirical analysis, International Journal of Technology and Human Interaction (CNRS, rang 4).

DUTOT, V., S. CASTELLANO, “Investigating the influence of E-Word-of-Mouth on E-reputation”, International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 42-60.

DUTOT, V., “Exploring the double influence of CEO’s management style on the development of SMEs’ corporate reputation”, Journal of Small Business and Entrepreneurship, 2017, vol. 29, no. 5, pp. 351-374.

DUTOT, V., S. CASTELLANO, “Integrating Entrepreneurship into the design classroom: case studies from the developing World”, Journal of the Knowledge Economy, 2017.

DUTOT, V., D. VERSAILLES, “CSR Communication strategies through social media and influence on e-reputation: an exploratory study”, Management Decision, 2016, vol. 54, no. 2, pp. 363-389.

DUTOT, V., “Social media and business intelligence: defining and understanding social media intelligence”, Journal of Decision Systems, July 2016, vol. 25, no. 3, pp. 191-192.

DUTOT, V., “Understanding factors of disengagement within a virtual community: an exploratory study”, Journal of Decision Systems, July 2016, vol. 25, no. 3, pp. 227-24.

DUTOT, V., “Impact of Cross-Channel Strategy on Brand’s Commitment: A Case Study in an Affordable Luxury Industry”, International Journal of Technology and Human Interaction (IJTHI), 2016, vol. 12, no. 4, pp. 17.

DUTOT, V., “Challenges in technology transfer: an actor perspective in a quadruple helix environment”, Journal of Technology Transfer, October 2016.

DUTOT, V., “From strategic orientation to social media orientation: improving SMEs’ performance on social media”, Journal of Small Business & Enterprise Development, 2016, vol. 23, no. 4, pp. 1165-1190

Overall, I gave more than 100 professional conferences to young directors in various industries such as B2B, surfing, tourism, or accountability. Few examples below

– CJD: Social media implementation (10 CEO, 2017, Castres), Digital and e-reputation (2 days – 10 CEO, 2017, Aix en provence)

– CIC: Banking, Insurance and Digital transformation (400 commercial directors) – 2017

– Université d’été des commissaires aux comptes région Aquitaine: Social media, CDO and prospective (240) – 2017

– Tourism Bretagne: Digital and tourism (200) – 2017

– Donastia San Sebastian: Digital issues and social media (150, surfing industry) – 2016


Firms’ development / Consulting

– CG2i: Digital content strategy develpment – 2018

– Adrien Stratégie (consulting firm) – Digital content strategy development– 2017-2018

– JPColonna: Digital transformation in Insurance (process evolution, staff training and development, digital strategy) – 2016-2018 (18 million€ revenues)