» Virginie Thevenin

Virginie Thevenin

Lecturer in Marketing


Since 2016:  PhD candidate in Marketing, Aix Marseille University

2016:  MASTER Research (Management), IAE Nice

2000:  MASTER Marketing and Communication ESCP Europe Business School

Research Areas

Brand, Sustainability, Luxury, Consumer Behavior

Teaching Areas

Marketing, Consumer Behavior, Distribution and Retail


Email: virginie.thevenin@ipag.fr

Phone: +33 688341094

Campus: Nice

Virginie THEVENIN is a Lecturer in Marketing at IPAG Business School. She is currently undertaking a Ph.D. in Marketing at IAE Aix Marseille University. She has extensive professional experience, having spent over 10 years in various marketing roles at Reminiscence (2008-2015) and marketing and category management at Pepsico (2001-2007) as well as having launched her own consultancy. She has taught Marketing at several business schools and University including EDHEC, Aix-Marseille University and INSEEC while undertaking a range of research project focused mainly on sustainability, brand and marketing.

Thevenin V. et De Barnier V. (V2), Représentations de la marque de luxe écologique: approche sémiotique des valeurs de consommation, Management & Avenir.

Thevenin V. (2019 et de Barnier, Quelles valeurs pour les marques de luxe engagées dans l’écologie ?, Association Française du Marketing, Biarritz, Mai, 5-7.

Thevenin V. (2019), The ecological attribute, what value for brands? Colloque doctoral de La Londe, Juin, 4-6.

Thevenin V. et De Barnier V. (2018), The ecological signal effect on the brand equity perception, International Marketing Trends Conference, Paris, France, Janvier, 19.

2018-2019:  Temporary Lecturer and Research assistant (ATER), University Aix Marseille, France

2016: Part-time Lecturer, IPAG, EDHEC, IUM, IDRAC, IUT, IAE, UCA, France

2008-2015: Marketing director, Reminiscence, France

2004-2007: Category Manager, Pepsico, France

2001-2004: Brand Manager, Pepsico, France