Lecturer in Marketing
Since 2016: PhD candidate in Marketing, Aix Marseille University
2016: MASTER Research (Management), IAE Nice
2000: MASTER Marketing and Communication ESCP Europe Business School
Brand, Sustainability, Luxury, Consumer Behavior
Marketing, Consumer Behavior, Distribution and Retail
Phone: +33 688341094
Virginie THEVENIN is a Lecturer in Marketing at IPAG Business School. She is currently undertaking a Ph.D. in Marketing at IAE Aix Marseille University. She has extensive professional experience, having spent over 10 years in various marketing roles at Reminiscence (2008-2015) and marketing and category management at Pepsico (2001-2007) as well as having launched her own consultancy. She has taught Marketing at several business schools and University including EDHEC, Aix-Marseille University and INSEEC while undertaking a range of research project focused mainly on sustainability, brand and marketing.
Thevenin V. et De Barnier V. (V2), Représentations de la marque de luxe écologique: approche sémiotique des valeurs de consommation, Management & Avenir.
Thevenin V. (2019 et de Barnier, Quelles valeurs pour les marques de luxe engagées dans l’écologie ?, Association Française du Marketing, Biarritz, Mai, 5-7.
Thevenin V. (2019), The ecological attribute, what value for brands? Colloque doctoral de La Londe, Juin, 4-6.
Thevenin V. et De Barnier V. (2018), The ecological signal effect on the brand equity perception, International Marketing Trends Conference, Paris, France, Janvier, 19.
2018-2019: Temporary Lecturer and Research assistant (ATER), University Aix Marseille, France
2016: Part-time Lecturer, IPAG, EDHEC, IUM, IDRAC, IUT, IAE, UCA, France
2008-2015: Marketing director, Reminiscence, France
2004-2007: Category Manager, Pepsico, France
2001-2004: Brand Manager, Pepsico, France